UX pro with a proven track record of designing intuitive, user-centered experiences. Passionate about improving customer journeys through data-driven insights and innovative design solutions.
Troomi Wireless
UX Research & Design Lead
Purple Mattress
Research & redesign
Nature's Sunshine
Benefit Tiles
Hydrojug
Simplify product pages
Vyvo
More engagement/clarity
Nature's Sunshine
Common sense discovery
Here’s What I Do
User Research
I conduct UX research studies that uncover user needs, behaviors, and pain points to inform design decisions with real data. Through methods like user interviews, surveys, usability testing, and user interaction analysis, I gather meaningful insights to guide product strategy. My goal is to bridge the gap between user expectations and business objectives, ensuring every design is backed by evidence and focused on creating value.
Site Prototyping
I offer comprehensive site prototyping services to bring your digital ideas to life. From paper scribbles to interactive high-fidelity prototypes, I design intuitive and user-centered experiences that align with your brand and business goals. Using industry-leading tools, I create seamless workflows, ensuring usability and functionality before development. Whether refining an existing concept or starting from scratch, my prototypes help visualize and test designs efficiently, saving time and resources.
Heuristic Audits
I provide in-depth heuristic audits to identify usability issues and improve user experience. Using industry-standard principles, I evaluate websites and applications for clarity, efficiency, and accessibility, uncovering friction points that hinder user engagement. My audits deliver actionable insights and strategic recommendations to enhance usability, ensuring a seamless and intuitive experience for your users.
Competitive Analysis
According to Jakob’s Law “Users spend most of their time on other sites.” This means that users prefer sites to work the same way as all the other sites they already know.” Competitive analysis can save weeks of time, can lead to new discoveries and lessens cognitive load on users by leveraging existing mental models.
