UX pro with a proven track record of designing intuitive, user-centered experiences. Passionate about improving customer journeys through data-driven insights and innovative design solutions.
Purple Mattress
Research & redesign
Vyvo Inc
More engagement/clarity
Hydrojug
Simplify product pages
Benefit Tiles
Help me find “it”
Here’s What I Do
Site Prototyping
I offer comprehensive site prototyping services to bring your digital ideas to life. From paper scribbles to interactive high-fidelity prototypes, I design intuitive and user-centered experiences that align with your brand and business goals. Using industry-leading tools, I create seamless workflows, ensuring usability and functionality before development. Whether refining an existing concept or starting from scratch, my prototypes help visualize and test designs efficiently, saving time and resources.
Heuristic Audits
I provide in-depth heuristic audits to identify usability issues and improve user experience. Using industry-standard principles, I evaluate websites and applications for clarity, efficiency, and accessibility, uncovering friction points that hinder user engagement. My audits deliver actionable insights and strategic recommendations to enhance usability, ensuring a seamless and intuitive experience for your users.
Competitive Analysis
According to Jakob’s Law “Users spend most of their time on other sites.” This means that users prefer sites to work the same way as all the other sites they already know.” Competitive analysis can save weeks of time, can lead to new discoveries and lessens cognitive load on users by leveraging existing mental models.
