My name is Greg.
I’m a data driven decision maker with experience in researching, ideating, prototyping, designing and executing mobile and desktop experiences. Passionate about users because I am one.
Featured Projects
Purple Mattress
Research & redesign
Vyvo Inc
More engagement/clarity
Hydrojug
Simplify product pages
Benefit Tiles
Help me find “it”
What I do
Site Prototyping
From back of the napkin doodles to fully clickable prototypes I can help take your vision and translate it into an asset ready for development.
Heuristic Audits
I love the Nielsen Norman Group, everything they put out into the world is carefully researched and thoughtfully presented. Using their 10 Usability Heuristics guidelines as a framework I evaluate experiences and provide a report that will help reduce friction and frustration while increasing revenue.
Competitive Analysis
According to Jakob’s Law “Users spend most of their time on other sites.” This means that users prefer sites to work the same way as all the other sites they already know.” Competitive analysis can save weeks of time, can lead to new discoveries and lessens cognitive load on users by leveraging existing mental models.
